I n f o r m a t i o n

PLATINUM  

"Russian Platinum Collection" during 4th International Business Conference "Russian Market of Precious Metals and Gemstones-2001"

During the opening of the Conference, Yuri Kotlyar, the managing Director of "Norilsk Nickel" stresses on the increased consumption interest to platinum, and paid special attention to the first ever issue of "Russian Platinum Collection" catalogue.

The presentation of the new catalogue took place in September during Moscow International Jewellery Exhibition "Jeweller-2001". The future of this campaign includes the creation of a network of jewellery stores specialising on platinum items and arranging promotional Christmas and seasonal sales. According to Yuri Kotlyar, "Norilsk Nickel" will be supporting this project, needed in order to generate the consumer interest to platinum jewellery in Russia. Apart from that, Norilsk Nickel intends to develop palladium market and to produce Palladium Collection of jewellery.

Dr. M. Steel, Johnson Matthey's Marketing Research Director also noted in his report Russian platinum promotion campaign: "Recently we took part in platinum promotion program, which has a promising future on Russian market", said Dr. Steel.