The Jovella Jewelry Exhibition, the international jewelry trade exhibition to be held at the Tel Aviv Fairgrounds on July 6 – 7, 2010, will for the first time feature high end diamond jewelry worth hundreds of thousands of dollars, as well as jewelry set with huge precious stones.

This year a special VIP “boutique” section will be opened at Jovella, to accommodate this exclusive merchandise, all of it manufactured by Israeli diamond and jewelry companies. In this section, diamond jewelry manufacturers and designers will reveal their newest creations including jewelry valued at over $750,000 per piece.

Jovella will feature about 150 exhibitors from Israel and abroad, including Turgeman Diamonds, Alex Daniel Diamonds, Shaltiel Diamonds, y.b.soul Jewelry, Zaban Jewelry, IBB Tel Aviv, MANGO TREE and more). With over 11,000 jewelry professionals and buyers expected to attend, it provides both diamond and jewelry manufacturers and importers a significant venue to showcase their goods.

In addition to high end diamond jewelry Jovella will feature gold jewelry, gold jewelry set with precious and semi-precious stones, silver jewelry, fashion jewelry, Kabbalah jewelry, watches and more.

Jovella is an annual event organized by the Stier Group, and sponsored by IDI, the Israel Ministry of Industry, Trade and Labor, the Israel Export and International Cooperation Institute and Israel Jewelry Manufacturers’ Association. This is the seventh time that the exhibition is being held.

The trade fair expects to attract more than 200 international buyers and visitors, much of this due to the promotional efforts of the Israel’s trade attaches abroad, the Israel Export and International Cooperation Institute, and the Israel Diamond Institute Group of Companies (IDI).