As part of its “Together Works” strategic marketing program, the Israel Diamond Institute Group of Companies (IDI) has just issued the latest edition of its new seasonal magazine, Reflections – Diamonds. Fashion. Trends. Clearly. The magazine is intended to promote the beauty of diamonds and focuses on the latest in styles, trends, and the personalities behind them. Over 20,000 copies are distributed to over 10,000 jewelry retailers, focusing on highlighting diamond trends and designs for the US market. Reflections is offered free of charge to retailers as a unique stand alone sales tool for customers.

IDI Managing Director Eli Avidar said that the response to the two previous issues – Spring and Summer -- was very enthusiastic. “Reflections is meant to promote diamonds and diamond jewelry generically, but also showcases the best designs and diamond cuts that the Israeli Diamond Industry has to offer,” Avidar said.

Reflections Fall 2009 edition is now being distributed to jewelers in the United States. To order more copies email reflections@idiusa.net . An online version of Reflections can also be accessed via IDI’s portal at: http://www.israelidiamond.co.il/reflection3.htm?lang=en