As part of its “Together Works” strategic marketing program, the Israel Diamond Institute Group of Companies (IDI) launched, in May 2009, a new seasonal magazine, Reflections – Diamonds. Fashion. Trends. Clearly. The magazine, which is intended to promote the beauty of diamonds, focuses on the latest in styles, trends, and the personalities behind them. Over 50,000 copies are distributed to over 10,000 jewelry retailers, focusing on highlighting diamond trends and designs for in the US market. Reflections is offered free of charge to retailers as a unique stand alone sales tool for customers.

IDI Chairman Moti Ganz said that the first issue, Spring 2009, received an enthusiastic response from retailers. “Reflections is meant to be a high quality giveaway for customers that promotes diamonds and diamond jewelry generically. We believe that it fulfills a real need, and judging by the responses we’ve received jewelers agree,” Ganz said.

Reflections Summer 2009 edition is now being distributed to jewelers in the United States. To order more copies call 1-888-4-2-WORKS or email reflections@idiusa.net . An online version of Reflections can also be accessed via IDI’s portal at: http://www.israelidiamond.co.il/reflection2.html?lang=en