YASIA referred to Interfax while reporting that ALROSA discusses the creation of joint brands with Tiffany & Co and Cartier. This information was provided by the President of Russian diamonds mining monopolist Alexander Nichiporuk at Russian Luxury Forum 2005 that took place in Moscow.

Mr Nichiporuk says that the discussion has not brought any result but mutual interest. He announced as well that ALROSA and Smolensk Kristall Company have created a joint brand for the sales market development.