At BaselWorld 2005 Investment Group ALROSA has announced about its strategy plans connected with entry to luxury market in Russia and east Europe.

The Group intends to create a jewellery brand based on new quality retail chain.

According to a number of surveys, Russian jewellery market is extremely polarised. It has two poles: cheap jewellery and exclusive expensive jewellery. However, IG ALROSA supposes that there is a middle class in Russia that is not satisfied with the situation. This class will become the future clients of the new brand.

In five years IG plans to open up to 50 stores in Russia. The first store will be open in Moscow in 2005.

OJSC ALROSA Investment Group is a subsidiary of Russian State Company JSC ALROSA (51%).