Bronnitckiy Yuvelir , the former leader in chain production, is now trying to change the quality of Russian jewellery market. It has started producing high-quality jewellery and thus struggles against illegal jewellery turnover.

In the recent past the plant has lost its monopoly position and reduced its share in the market down to 1%. Now, after selling state shareholding in 2003, Bronnitckiy Yuvelir has become one of Russian three jewellery leaders and produces 10% of domestic chain market.

This information has been provide by the company’s press service.