YASIA reports that there has a store opened in Berdsk, Novosibirks region, where Yakut jewellery is presented. The store is named The Diamonds of Yakutia. According to the representative of Yakutia in Western Siberia Anatoliy Sychev, there are numerous jewellery shops in Siberia. However, people are interested first of all in the quality of production, beauty and purity of diamonds and golden settings but not the origin of the article. Jewellery made of silver and gold with national ornaments attracts customers greatly.

The store was opened due to the Yakut businessman Alexei Petrov, he has been promoting the production of Sakhayuvelir in Novosibirsk market for already ten years.