|
ALROSA is creating its own trademark
PRIME TASS informs that Russian diamonds mining company ALROSA is creating its own trademark and special technological chain in order to provide quality protection and to prevent gemstones falsifications. The president of the company Vladimir Kalitin announced at Antwerp Diamond Conference that ALROSA is ready to make agreements with foreign companies on joint trademark for the wide spectrum of diamonds. However, special technological chain will be formed under the control of ALROSA Company for the diamonds of unique sizes and quality. This chain will include all processes starting from gemstones mining and ending with jewellery production.
According to Mr Kalitin, there have experiments of ALROSA’s logo putting on the diamonds surface taken place and they have been a success. At the same time ALROSA doesn’t plan to refuse from its traditional diamonds deliveries to the world market. Now ALROSA’s enterprises cut diamonds worth $120 - $150 mln a year. Apparently, in the nearest future cutting production will be maintained at the same level.
|