The Platinum hearts operation starts at Orogemma.

More than 50 Italian, American, German and Japanese companies will present an exclusive collection of heart-shaped pendants in platinum, the rarest, purest and most precious of prcious metals. The Vicenza exhibition thus becomes the launcing pad for a very important international marketing and communication programme that includes instititional and brand advertising, direct mailing operations, material for retail outlets and public relation campaigns. Platinum Guild International's entire promotional machinery will focus on the relaunch of great jewellery classic over the next yeras:the heart shaped pendant.