Jewelry Business Center is inviting you to participate in Moscow Jewelry Fair, a new forum for Russian jewelers. The Fair participants will have a chance to learn about new technologies and tendencies in jewellry as well as find new business contacts and clients, and, in the long run, increase their sales volumes.

The Fair will be held in the pre-holiday period which traditionally means the increase of demand. This will also help many customers avoid problems of finding a suitable gift, allowing for wide choice and fair prices.

The Expocenter, where the Fair will be held, provides convenient location, reasonable prices, excellent service, and a congress center. All this guarantees the success of the Fair at world standards. Besides, the Expocenter is located near several trade centers and their clients can become potential buyers of your product.

A large advertising campaign will be held before the Fair:

• Distribution of advertisements and information pamphlets about the Fair;
• Advertising in most popular media and press sources;
• Location of information on the Fair in traditional spots for pre-holiday sale;
• Directly addressed advertising among heads of jewelry shops and wholesale companies;
• Distribution of 35000 invitation letters in trading companies, banks and other commercial organizations.

The Fair events will be reported in detail in most rating business editions and TV programs.

A number of business events will take place in the framework of the Fair: workshops, round tables, and meetings. The large show program will fill the atmosphere of the business event with the flavor of a great artistic celebration.Scheduled are:

• Classic music concerts with participation of famous performers;
• Defile of leading Moscow Fashion Houses, with the show of exclusive jewelry collections;
• concerts of show-stars;
• presentations of jewelry companies and associations, banquets, fireworks, fourchets and other events.

Presentation and opening of the Contest of Diamond Jewellry with an award from the largest diamond producer will be a diamond crown of the Fair.

We would be happy to see you among the participants of our jewellry fair!

If you decide to participate, please notify the Fair organizers no later than January 20, 2000 by faxing a completed participation form.

Necessary documentation is sent upon request.

Fair Organizing Committee: 103617, Moscow, N. Arbat, 34, office 205, tel/fax 205-3246 e-mail: shkaprov@mail.ru