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The Internet is getting more and more popular in Russia as well as in the whole world. According to the foreign analysts by the year 2005 the number of Internet users will double and will reach 350 million. According to Internet trade research Center of the Texas University, the volume of the "Internet trade" has increased by 68 % from the first quarter 1998 till the first quarter 1999. Today the Internet employs 2,3 million people. This year the Internet turns over 507 milliard dollars. Last year profit came up to 301,4 milliard dollars. The total volume of on-line sales for the first quarter of 1999 was amounted 35,6 milliard dollars.
Observing the Internet growth rate I must say that it took 50 million people 38 years to become attracted to the radio, 13 years to the television, and only four years to the Internet.
No doubt that the process of "Internetization" concerns the market of precious metals and stones market. The companies such as "Rapaport", "Polygon" and "GemKey" are known world-wide as the jewellery Internet founders.
Among the foreign informational sites the most famous are "Rapaport", "Polygon" and "GemKey". On the pages of these servers You will get a complete idea of the jewellery field in the world, but only in English.
The growing importance of the Internet in jewellery business was one of the topics dis-cuses on the third conference of Gemmological Institute of America in San Diego.
Many speakers called the Internet the greatest innovation in the jewellery industry in recent years. The GemKey founder Mr. Fred Mouawad recommended to retailers and manufacturers the web-sites like GemKey, Polygon or Rapaport as the best information source. This information would help them to improve their margin and to be more competitive.
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